SERP Tracking Tools (Free and Paid) in 2024

SERP tracking tools

Hey there, fellow digital dynamos and SEO explorers! Whether you’re a seasoned SEO pro or just dipping your toes into the vast ocean of search engine optimization, one thing’s for sure: tracking your keyword rankings on search engine results pages (SERPs) is like keeping tabs on your competition’s moves. In this dynamic landscape, staying ahead requires more than just a bit of guesswork. That’s where SERP tracking tools come to the rescue! Buckle up as we take you on a ride through the 5 best SERP tracking tools of 2024, tailor-made for all keyword-ranking knights and SEO superheroes out there. 😉

1. SERPWatcher by Mangools

SERPWatcher SERP Tracking Tool

First up is SERPWatcher by Mangools. Imagine having a sidekick who always has your back, monitoring your keyword rankings like a hawk. With its easy-peasy interface, even newbies can navigate the dashboard without breaking a sweat. Worried about localized performance? Fret not – SERPWatcher lets you tailor your tracking based on specific locations. Talk about precision!


  • User-friendliness that welcomes both tech wizards and newbies.
  • Real-time ranking updates that are as accurate as your GPS.
  • Customized tracking to suit your geographical battlefield.
  • Charts and graphs that make data look downright attractive.


  • Some of the juicier features might need you to flex your wallet.
  • A free version is like a trailer – good but not the full movie.

Pricing policy: Mangools’ toolkit, including SERPWatcher, starts at $29/month with a 10-day free trial. Popcorn is not included.

2. Serpstat’s Keyword Rank Checker

Serpstat Keyword Rank Checker Tool

Serpstat’s Keyword Rank Checker takes tracking to a new level, offering in-depth analysis that’s like uncovering hidden treasures. And the best part? It’s not just about you – you can peek into your rivals’ game plans too.


  • Competitor analysis that feels like you’re peeking through their keyhole.
  • A treasure chest of SEO metrics for a 360-degree view.
  • Spot-on updates that hit the bullseye.
  • Navigation that’s as smooth as a cat burglar in the night.


  • A few secret moves are reserved for the high-rollers.
  • A learning curve that’s like decoding an ancient map.

Pricing policy: Serpstat’s entry ticket is $59/month, with a free pass for limited usage. No shushing the freebies here!

3. SERPROBOT’s Free SERP Checker

SERPROBOT Free SERP Tracking Tool

You, dear budget-conscious warrior, fret no more. SERPROBOT’s Free SERP Checker is like your trusty sidekick that’s always there when you need it. With zero upfront costs, this tool serves up a snapshot of your keyword ranking performance without burning a hole in your pocket.


  • The price tag that reads $0 – free is the magic word!
  • Super simple interface that doesn’t make you feel like you’re deciphering an alien language.
  • Quick results that are as instant as your favorite instant noodles.


  • It’s like a burger with all the fixings, but no fries or drink.
  • No advanced tracking or competitor espionage.

Pricing policy: It’s a free feast, my friend! No strings attached.

4. SEO Tester Online’s SERP Tracker

SEO Tester Online's SERP Tracking Tool

If you’re all about pinning down your rankings with laser precision, meet your artistic counterpart – SEO Tester Online’s SERP Position Tracking Tool. No fuss, no frills – just accurate data presented with all the charm of a skilled performer.


  • Pinpoint accuracy that hits the bullseye.
  • Reports that are as clear as a mountain spring.
  • A stage that’s all yours to customize your tracking.


  • Some of the fancier brushes are for the bigger canvas.
  • More soloist than orchestra, better suited for individuals.

Pricing policy: Tickets to this show start at $29/month, with a sneak peek through the free trial curtain.

5. Small SEO Tools’ KW Rank Checker

Small SEO Tools' Keyword Rank Checker

Ladies and gentlemen, meet the trailblazer who doesn’t waste time with fancy bows and ribbons. Small SEO Tools’ Keyword Rank Checker is all business, giving you a no-nonsense snapshot of your keyword rankings – perfect for those who like their SEO straight up.


  • Zero dollars – yes, free as the wind blows!
  • No-nonsense interface that won’t make your brain do gymnastics.
  • Results are served quicker than your morning coffee.


  • Like a sprinter, it’s quick but not built for marathons.
  • No elaborate rival reconnaissance here.

Pricing policy: It’s free, folks! No membership card is required.

In a nutshell

Think of SERP tracking tools as your trusty map in the ever-changing realm of SEO. Whether you’re donning the cape of a big spender or dancing in the rain of freebies, these tools have got your back. From Mangools’ user-friendly charm to Small SEO Tools’ no-nonsense approach, there’s something for every digital warrior.

Keep in mind that the world of SEO is a wild ride, and these tools are your sidecar companions, helping you navigate the twists and turns. Remember, the key to success is knowing where you stand, and with these tools in your arsenal, you’re ready to conquer those SERP peaks. So go forth, fellow SEO explorers, and may your rankings always be on the rise!

Disclaimer: Prices and features are accurate as of the writing date and are subject to change. Visit the official websites for the most up-to-date info.

Disclaimer: This “SERP tracking tools” review page contains several affiliate links which I receive a small % of the sale if you buy something. This is at no additional cost to you (sometimes you can even get a discount). I do my best and review only products and services that I think are worth your attention.