How to Use Pinterest for Blogging: Drive Traffic to Your Website

How to Use Pinterest for Blogging?

1, 2, 3… Let’s dive into the world of Pinterest! Have you ever wondered how to harness its power to skyrocket your blog’s traffic? It might seem like a maze at first, but guess what? We’re here to help you navigate it. Welcome to our all-inclusive guide that will decode the mystery of using Pinterest for blogging. Get ready to learn how to use Pinterest for blogging and drive a flood of organic visitors to your website, all thanks to this incredible platform!

Ever asked yourself, “What is Pinterest for Bloggers?”

Imagine a massive, digital pinboard filled with stunning visuals and intriguing ideas on every topic you can think of – from the latest fashion trends to delectable recipes, from chic home decor to DIY crafts. That’s Pinterest for you! Users around the globe use it to discover, collect, and share content that resonates with them.

But here’s the real kicker: as a blogger, Pinterest is not just an inspiration source; it’s a goldmine waiting to be tapped. With the right approach, it can become a powerful tool in your arsenal, driving substantial traffic to your website.

We’ll walk you through everything – understanding the essence of Pinterest as a visual discovery engine, tweaking your content for Pinterest SEO, and even crafting a killer Pinterest marketing strategy. So, are you ready to unlock the potential of Pinterest for your blog?

How to Use Pinterest for Blogging: Pinterest corkboard concept

Ever wondered how Pinterest users keep their favorite ideas, products, and content at their fingertips? They do it with something called “boards“. Imagine you’re a travel buff, itching for an adventure in Peru. And what do you do? Of course, you do create a board on Pinterest! This virtual space lets you store articles about the must-haves for your trip, tips for getting around, and more – all in one place!

And for you, as a blogger, there’s one golden opportunity. You should always focus on creating your own boards that mirror the topics and subtopics of your blog’s content. It’s like having a dedicated showcase for your content on Pinterest. Isn’t that exciting?

Lee Abbamonte Pinterest travel boards

These boards serve as your personal stage to spotlight your unique content, so it’s crucial to make sure they’re in tune with the topics and subtopics of your blog. When you share your content on Pinterest, it becomes a breeze for users to click through and land on your website.

Variety of Content on Pinterest

Pinterest is a smorgasbord of varied content types that you can skillfully use to steer traffic toward your blog.

The Magic of Pinterest Pins

Pins are the nuggets of ideas or content that users stash away on their boards. These pins can encompass images, text, and even links to external sites. One of the delightful aspects of Pinterest is its feature that enables you to link your content directly on the platform, simplifying the route for users to visit your website.

How to use Pinterest pins for driving traffic to your blog

Contrary to platforms such as Instagram, where incorporating clickable links can be a hurdle, Pinterest offers users the convenience of clicking directly from the pin to the website. This feature proves particularly advantageous in driving traffic to your blog, by enabling users to visit your blog posts or sales pages effortlessly.

Video Pins Unveiled

Video pins bear similarities to regular pins, but with a twist – they showcase videos instead of static images. Given that Pinterest encourages the creation of more video content, video pins often achieve higher reach on the platform. Nevertheless, the lack of clickable links in video pins may reduce their effectiveness in driving blog traffic.

Understanding Idea Pins

Earlier known as story pins, idea pins are akin to the story content visible on platforms like Instagram. Comprising multiple “slides” of content, users can click through these or view them as a slideshow. Idea pins have the flexibility to include both static images and videos.

How to optimize idea pins

Initially, idea pins didn’t support links, but Pinterest recently made a policy shift to change this. Idea pins are fantastic for amplifying brand visibility and fostering connections with your audience, but they might not be the most effective tool for directing traffic to specific blog posts.

The Range of Content on Pinterest

Pinterest is a platform that accommodates a vast array of interests and topics, spanning from pets and wildlife to beauty and fitness. Although the user demographic leans towards women, content targeting men can also perform well on this platform. Choosing topic areas that resonate with your blog’s niche and intended audience is vital.

How to Use Pinterest for Blogging: Traffic Acquisition

Now that we’re familiar with Pinterest and the variety of content it offers, let’s explore how you can use Pinterest effectively to channel traffic to your blog.

1. Establish a Pinterest Business Account

Your journey on Pinterest begins with setting up a free business account. This account gives you access to Pinterest analytics and the promoted pins dashboard, crucial tools for monitoring your performance and fine-tuning your strategy.

If you already have a personal account with a considerable following, you can convert it into a business account. If not, create a new account, selecting topics pertinent to your business during setup. Ensure to fill out your profile in the settings area, incorporating a concise description and keywords relevant to your business.

Building a business profile

Upload a profile picture that embodies your brand, such as your logo or a professional headshot. Make sure your profile photo is in a square format because Pinterest will adjust it into a circular display.

2. Assert Ownership of Your Website

Asserting ownership of your website on Pinterest is vital to authenticate your possession and gain access to supplementary analytics. It also aids Pinterest in comprehending the content you share and enhances your visibility in search results. You can assert ownership over your website through several ways, like embedding an HTML tag on your site or authenticating your website via Google Analytics.

3. Activate Rich Pins

Rich pins are a notable feature on Pinterest that extracts information from your content and showcases it on your pins. It not only helps your content stand out but also provides users with crucial details about your blog posts. There are various types of rich pins, including article pins, recipe pins, and product pins. Article pins are particularly beneficial for most bloggers as they display headlines, authors, and descriptions of your blog articles.

To activate rich pins, validation of your pins using the Pinterest rich pin validator is required. After validating, submit an application for rich pins, which will then be reviewed by Pinterest. Upon approval, your pins will exhibit the rich pin information linked with your blog posts.

4. Create Relevant Pinterest Boards

Now that your Pinterest account is set up, it’s time to create boards that align with the topics and subtopics of your blog. Aim for 5-10 boards to start, and make sure to include relevant keywords in the board names and descriptions. This will help your boards and content get found in search results.

When saving pins to your boards, make sure they are related to the board’s topic. As a blogger, it’s essential to share your own content on Pinterest. When saving your pins, select the most relevant board to ensure your content is categorized correctly.

5. Follow Relevant Accounts

To foster engagement and discover new content, follow other accounts in your niche. This will populate your home feed with relevant pins that you can share with your audience. Following other bloggers in your niche also allows you to keep an eye on your competitors and the content they are sharing.

Use the Pinterest search feature to find popular keywords in your niche, and filter the results to show people. This will help you discover other bloggers and content creators in your industry. Consider following their entire account or specific boards that align with your interests.

6. Create Eye-Catching Pins

When it comes to creating pins, design plays a crucial role in attracting users’ attention. Use design tools like Canva to create visually appealing pins that stand out in users’ feeds. Canva offers templates and stock photos that you can customize to match your branding.

Ensure that your pins include relevant keywords in the pin title, description, and image text overlay. This will improve your visibility in Pinterest search results and increase the chances of users clicking through to your blog. Additionally, consider adding your logo to the pin to enhance brand recognition.

It’s important to create multiple pins for each blog post to increase your chances of engagement and reach. Pinterest values fresh pins, so avoid sharing the same pin repeatedly. By creating unique pins for each blog post, you provide users with fresh content and increase your overall visibility on Pinterest.

7. Optimize Your Content for Pinterest SEO

Pinterest functions as a search engine, so optimizing your content for Pinterest SEO is crucial. Start by conducting keyword research to identify relevant keywords for your blog niche. Use these keywords in your pin titles, pin descriptions, board names, and board descriptions.

When writing pin descriptions, focus on providing valuable information and using keywords naturally. Avoid keyword stuffing, as this can harm your overall reach on Pinterest. Instead, prioritize quality and relevance when using keywords in your content.

Don’t forget to optimize your blog posts for Pinterest as well. Ensure that your blog article titles and meta descriptions contain popular keywords related to your content. This will help your pins and blog posts rank higher in Pinterest search results.

8. Develop a Pinterest Marketing Strategy

To make the most of Pinterest for blogging, it’s important to develop a comprehensive marketing strategy. Consistency is key in driving traffic from Pinterest, so aim to share new pins at least 3-5 times per week. This regular pinning schedule will increase your visibility and engagement over time.

Utilize Pinterest Analytics to track your performance and gain insights into your top-performing pins and boards. This data will help you understand what content resonates best with your audience and guide your future pinning strategy.

Consider using a scheduling tool like Tailwind to streamline your Pinterest marketing efforts. Tailwind allows you to schedule pins in advance, discover optimal posting times, and gain access to advanced analytics. Additionally, Tailwind offers features like Tailwind Communities, where you can collaborate with other content creators and expand your reach.

9. Collaborate with Group Boards

Group boards are a powerful tool for increasing your Pinterest reach and driving traffic to your blog. These boards allow multiple users to contribute and share their content. Seek out group boards in your niche and request to join them. Collaborating with other bloggers in your industry will give you access to their followers and expose your content to a wider audience.

To find group boards, check out your competitors’ boards, use platforms like Pingroupie, or join relevant Facebook groups. When collaborating on group boards, make sure to follow the board’s guidelines and contribute high-quality content that aligns with the board’s topic.

10. Monitor and Adapt Your Strategy

Pinterest is an ever-evolving platform, so it’s crucial to monitor your performance and adapt your strategy accordingly. Stay up to date with Pinterest’s algorithm changes and best practices to ensure that you’re maximizing your reach and engagement.

Regularly review your Pinterest analytics to identify trends, top-performing pins, and areas for improvement. Experiment with different pin designs, keywords, and posting frequencies to optimize your results.

Remember that building a successful presence on Pinterest takes time and consistent effort. Stay committed to your strategy, engage with your audience, and continue to provide valuable content that resonates with your target audience.

FAQs on How to Use Pinterest for Blogging

Concluding on How to Use Pinterest for Blogging

In conclusion, Pinterest is an indispensable tool for bloggers aiming to attract organic traffic to their websites. By comprehending the platform, tailoring your content for Pinterest SEO, and executing a comprehensive marketing strategy, you can harness Pinterest’s potential to expand your blog audience and achieve your blogging objectives. Equally important, it’s crucial to ensure that your blog pages are well-optimized and filled with captivating content. This not only attracts but also retains users on your site, enhancing their overall experience and fostering repeated visits.